MSc Digital Marketing

The Digital Marketing MSc at the University of Chester is designed to provide students with a comprehensive understanding of digital marketing techniques and strategy, preparing them for a variety of roles in this fast-paced industry. The course emphasizes the importance of social media, the internet, and digital platforms for marketing and communication.Course Content: In this course, students will learn about digital marketing strategy and planning, digital marketing communications, and the importance of user experience. They will delve into principles of marketing, investigating data and analytics, and exploring global challenges in digital marketing. Key Modules: Key modules in this program include, but are not limited to: principles of Digital and Social Media Marketing, User Experience (UX) and Customer Journey Design, Global Business and Digital Marketing Strategy, and Research Methods and Dissertation. Accreditations: The University of Chester's Digital Marketing MSc is accredited by the Chartered Institute of Marketing (CIM), offering students recognized qualifications and a competitive edge in the job market.Future Careers: Graduates from this course can expect to find work in a range of sectors, including digital marketing, social media marketing, digital strategy, and customer experience management. Potential job titles could include digital marketing officer, social media manager, or marketing strategy consultant.For more information on this course, please visit the official course page.