BA (Hons) Marketing

The Marketing course at the University of Chester is an undergraduate program that aims to provide students with a robust understanding of the crucial role that marketing management plays in business. Students will study the principles of marketing and their application in real-world scenarios. This program also challenges students to be innovative, offering critical insights into the function of marketing at both strategic and operational levels.Course Content: The program provides a healthy balance between academic theory and practical, hands-on experience. It covers several concepts like market segmentation, marketing communications, digital marketing, brand management, and strategic marketing. The interdisciplinary nature of the course also ensures that students understand the interface between marketing and other functional aspects of the business.Key Modules: While detailed modules are not provided on the page, it is stated that the course covers areas like marketing strategy and planning, Integrated Marketing Communications (IMC), market research, and consumer behavior.Accreditations: The University of Chester's Single Honours Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and offers students a direct route to professional membership through the Graduate Gateway scheme.Future Careers: Graduates from this course can look forward to prosperous careers in areas like Advertising, Marketing, Public Relations, Market Research, Sales, and more. It will also equip students with the necessary skills and knowledge to start their own business, or progress to higher-level studies.'For more information on this course, please visit the official course page.'