BA (Hons) International Tourism Management & Marketing Management

The International Tourism Management and Marketing BA (Hons) at the University of Chester is a full-time, three-year degree course that prepares students for a fulfilling career in tourism management and marketing. The course equips students with the necessary knowledge and industry-specific skills to thrive in this rapidly globalizing sector.Course Content: The syllabus explores key areas such as international tourism, business strategy, tourism impacts, sustainability, and marketing. Throughout the three-year course, students will gain a firm grasp of service sector management, tourism systems, and event management, while thoroughly examining the ethical, economic, socio-cultural, and environmental influences on tourism.Key Modules: Some of the critical modules students will undertake include Contemporary Issues in Tourism, International Marketing and Consumer Behaviour, and Sustainable Destinations. In addition to these, students will also study Strategic Management, Event Planning and Management, and Tourism Analytics.Accreditations: The BA (Hons) in International Tourism Management and Marketing course is accredited by the Tourism Management Institute (TMI). This accreditation means our course content is of the highest standard and ensures that students' qualifications are recognised in the tourism industry.Future Careers: Upon successful completion of the course, graduates are primed for a range of positions within the international tourism sector. Prospective career paths could be in the areas of hotel resort management, tourist board administration, event management, or tourism marketing. The skills learned also translate into an entrepreneurial role, with some graduates starting their own tourism-focused business.For more information on this course, please visit the official course page.