BA (Hons) Events Management & Marketing Management

The Events Management and Marketing Management course at the University of Chester offers students the skills required to manage and market events, products, and services. This is a versatile and dynamic course tailored to fit the increasing demand for professionals to work in today's fast-paced business environment. Course Content: The course entails both the practical and theoretical aspects of events management and marketing management. Students will learn to apply marketing principles to real-life situations and gain a thorough understanding of customer behaviors, marketing communications, digital marketing among other aspects. The course also covers areas like strategic planning and implementation in both events and marketing management. Furthermore, a Work Based Learning module provides an opportunity to gain practical insights in a relevant organization. Key Modules: Some of the key modules include Customer Behavior, Strategic Marketing Planning, Digital Marketing Communications, Corporate Events, Major Events & Festivals, and Work Based Learning. Accreditations: The University of Chester's Business School is a member of the Chartered Association of Business Schools and holds the Small Business Charter award, reflecting their strength in business and entrepreneurship. Future Careers: Graduates from this course can go ahead to work in a range of sectors including festivals and events, advertising, PR, sales, customer relations, market research, branding, and digital marketing among others. For more information on this course, please visit the official course page.