BA (Hons) Digital Marketing

The Digital Marketing BA (Hons) Single Honours degree offered by the University of Chester is a full-time, three-year undergraduate programme designed to equip students with the necessary skills and knowledge to thrive in the evolving world of digital marketing.Course Content: The programme comprehensively covers the basics of marketing and also delves into the latest digital tools and trends. Students will study the principles of marketing, learn about customer behaviour, and understand the strategic importance of digital marketing in businesses. Apart from theoretical knowledge, students will also gain practical expertise in using digital tools and platforms for marketing purposes. They will also learn about planning, management and implementation of digital marketing campaigns.Key Modules: Over the span of six semesters, the course covers key modules such as Principles and Practice of Marketing, Introduction to Digital Marketing, Customer Behaviour, Strategic Digital Marketing, Social Media Marketing, Mobile Marketing and Advertising, Content Marketing, Digital Analytics, and Strategy and Planning for Digital Marketing.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide.Future Careers: After graduation, students are prepared for a variety of roles in the digital marketing field such as social media manager, SEO specialist, content marketer, digital marketing strategist, or digital marketing manager. The knowledge and skills learnt during the course can also be used to establish a career in public relations, brand management, marketing research, or event management.For more information on this course, please visit the official course page.