BA (Hons) Business (Marketing)

The Business Management and Marketing (BA) Hons degree offered by the University of Chester is a full-time, three-year program. This course is designed to equip students with essential contemporary business management and marketing skills. It incorporates a blend of theory with hands-on practice, giving students a rare opportunity to gain real-world client project experience.Course Content: The course is carefully structured to cover several key aspects of business and marketing. It starts with a foundation year, designed to equip students with fundamental business concepts. The following years build on this with in-depth study of business management and marketing. The final year of the program includes modules that focus on strategic decision-making in business and marketing contexts, encouraging critical and creative thinking. Key Modules: The course encompasses several key modules including Principles of Marketing, Marketing Planning and Strategy, Research Methods for Business, and Business Management in a Global Context.Future Careers: Upon completion of the course, graduates can expect a diverse range of career options. These include general management, marketing, advertising, public relations, sales, business consultancy, and further specialized study. For more information on this course, please visit the official course page.