BA (Hons) Business Management and Marketing Management

The BA (Hons) Business Management and Marketing Management course at the University of Chester is an undergraduate program designed to equip students with an in-depth understanding of business and marketing management. The programme covers a wide range of areas that help students harness key management principles, develop strategic marketing concepts, and understand how these areas can be applied in a business setting. Course Content: This programme is made up of two main sections: Business Management and Marketing Management. In Business Management, students learn essential leadership skills and management practices, while applying key theories and models. In the Marketing Management section, participants will gain comprehensive understanding of marketing principles, consumer behavior, and marketing research.Key Modules: This course features several key modules including Business Law and Ethics, Integrated Marketing Communications, Digital Marketing, Business Planning and Decision Making, and more. Accreditations: This course is accredited by the Chartered Management Institute (CMI) and graduates will receive a Level 5 Certificate in Leadership and Management from CMI, in addition to their degree.Future Careers: Graduates from this course can pursue varied roles in the business and marketing sectors. This may include roles such as Marketing Manager, Business Development Manager, Sales Manager, Market Research Analyst, etc.For more information on this course, please visit the official course page.