MSc Marketing Management

The Marketing Management MSc course offered by the University of Hull provides a comprehensive understanding of the marketing strategies and methods used by successful organizations worldwide. This course is designed to enhance students' skills and knowledge in marketing and equip them with the necessary tools to succeed in this competitive field.Course Content: The Marketing Management MSc course offers a study of contemporary marketing practices, providing a fundamental understanding of marketing strategy, consumer behaviour, marketing research and also the impact of digital marketing. Students learn through practical work, case studies, group work and dissertive lecture.Key Modules: Some of the key modules include 'Marketing Management and Strategy', 'Consumer Behaviour', 'Marketing Research', 'International Strategic Marketing' and 'Applied Professional Skills'.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). As such, students enrolled in this course have the opportunity to gain additional qualifications through the CIM Graduate Gateway scheme.Future Careers: With a qualification in Marketing Management, graduates can seek careers in a broad range of sectors such as marketing, advertising, sales, and public relations. Notably, the course is designed to cater to both working professionals looking for career advancement and individuals who wish to enter the marketing profession.For more information on this course, please visit the official course page here.