MSc Digital Marketing and Advertising (London)

The MSc Digital Marketing and Advertising course offered by the University of Hull, London Campus, is a distinct blend of practical and theoretical study that equips students with the necessary skills and knowledge to excel in the digital marketing sphere. It is designed to equip students to meet the growing demand for well-rounded professionals who can manage complex digital marketing campaigns and develop comprehensive digital marketing strategies.Course Content: The course content is structured to provide students with a thorough understanding of the principles of digital marketing and advertising. It covers a wide range of topics from strategic marketing, digital advertising, and social media marketing to data analytics for marketers. This provides students with a solid foundation in both the theoretical aspects of digital marketing and the practical skills required to develop effective marketing strategies.Key Modules: The course features several key modules providing in-depth knowledge in various sectors. These modules include Principles of Digital Marketing, Social Media Marketing, Digital Advertising and Communication, Data Analytics for Marketers, Digital Marketing Strategy and Planning, and the Digital Marketing Independent Study (dissertation).Accreditations: Students who successfully complete the course will be awarded a Master of Science in Digital Marketing and Advertising from the University of Hull.Future Careers: The course helps to prepare students for a wide range of career opportunities in the rapidly evolving digital marketing industry. Graduates can expect to work in roles such as digital marketing manager, social media manager, digital project manager, digital content coordinator, and more. For more information on this course, please visit the official course page here.