MSc Digital Marketing and Advertising

The Digital Marketing and Advertising MSc at the University of Hull is a comprehensive course that blends marketing essentials with innovative digital skills. The program seeks to develop professionals who can navigate the rapidly evolving digital landscape by offering industry-relevant modules and training in digital advertising and marketing.Course Content: The course covers a wide range of digital marketing elements and techniques including Search Engine Optimization (SEO), Social Media Marketing (SMM), and Email Marketing to name a few. It also includes modern marketing and advertising subjects such as Consumer Behaviour, Global Marketing, and Brand Management.Key Modules: This course comprises of several key modules including Marketing Strategy and Management, Digital Marketing and Analytics, Social Media and Web Marketing, Business Skills and Project Management, and a final project or dissertation.Accreditations: The Digital Marketing and Advertising MSc course at the University of Hull is accredited by the Chartered Institute of Marketing (CIM). This means that students will have an opportunity to gain a dual award when they graduate - their MSc degree and a Level 4 Certificate in Professional Marketing. Future Careers: The course is designed to help students acquire and hone the skills and knowledge required for careers in digital advertising and marketing. Graduates can expect to work in a variety of roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Brand Manager, and Marketing Analyst.For more information on this course, please visit the official course page here.