BSc Hons Marketing and Management

The BA (Hons) in Marketing and Management offered by the University of Hull is a course designed for students to develop a broad knowledge and understanding of marketing and management theory along with its application. It is a full-time course that lasts for 3 years and is set to commence in 2024.Course Content: The course equips students with a wide range of marketing and management skills that are essential in the ongoing global business environment. It has a robust theory-practice balance which prepares students in effectively carrying out their management roles in a variety of contexts. Additionally, students gain an understanding of the impact of decisions about marketing and human resources on the overall success of an organisation. Key Modules: Some of the key modules include Business and Professional Skills, Organisational Behaviour and People Management, Exploring Entrepreneurship, Human Resource Management, Marketing Research for Business, Global Marketing, Marketing Services, and Marketing Strategy.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI). These mean that students can graduate with professional qualifications alongside their degree and gain exemptions from selected CIM and CMI module assessments.Future Careers: Graduates from this course find career paths in diverse fields such as public relations, advertising, sales, brand management, market research, international marketing, and digital marketing. The University of Hull’s strong links with companies provide a great support network for graduates entering the career world.For more information on this course, please visit the official course page.