MSc Marketing

The MSc Market Research & Analytics course offered by Manchester Metropolitan University offers a unique blend of theoretical knowledge and practical skills in market research and business analytics. This course aims to transition you into a strategic thinker who comprehends how data can drive business decisions, enabling you to play a crucial role in boosting any organisation's performance. Course Content: The coursework focuses on three core topics: marketing, business analytics, and market research. You will delve into key areas such as Strategic Marketing Management, Consumer Behaviour, Marketing and Communications, Quantitative and Qualitative Analysis, and Big Data and Predictive Analytics. Key Modules: The major modules include Marketing and Communication, Consumer Behaviour, Research Principles and Practice, Strategic Marketing Management, Big Data and Predictive Analytics and finally, the Project unit. The project gives an opportunity for students to apply their knowledge and skills to solve real-life marketing problems.Accreditations: This course is accredited by the Chartered Institute of Marketing, the world’s leading professional marketing body. Upon completion of the course, students can get an exemption from certain CIM modules, provided they register with the institute within three years.Future Careers: This course enables graduates to pursue careers in a variety of fields including marketing management, brand management, market research, digital marketing, customer relationship management, and data analysis. You will possess the necessary skills to excel as strategic thinkers who can integrate, analyse and apply key insights from big data to make business improvement decisions.For more information on this course, please visit the official course page.