MSc Market Research and Analytics

The MSc Market Research and Analytics course offered by Manchester Metropolitan University focuses on providing students with essential skills in market research, business knowledge, and analytics. The course aims to fit professionals seeking improved analytical skills for better understanding of markets and consumer behavior.Course Content: The course content entails an in-depth understanding of collecting, managing, and analyzing qualitative and quantitative data. Students will explore a range of research techniques—including surveys, interviews, and focus groups—and will be trained on how to present data that supports smart business decisions.Key Modules: The main modules include Strategic Market Management, Market Research, Advanced Market Research, and Marketing Analytics. All these modules are aimed at enhancing the individual's marketing analytics skills and products and services' placement in the strategic map.Accreditations: This course is recognized by the Market Research Society and students can become a graduate member once they have successfully completed the course.Future Careers: The skills gained from the MSc Market Research and Analytics course can be applied to a range of roles. Future careers could include Market Research Analyst, Data Analyst, Consumer Behaviour Analyst, Marketing Consultant, and more. For more information on this course, please visit the official course page.