MSc International Marketing Management

The MSc International Marketing Management course offered by Manchester Metropolitan University provides in-depth knowledge of marketing techniques and the possibility of specializing in key areas within the domain. This course is designed to help students understand how to create and promote products and services in different international markets and compete in a global scale. Course Content: The course includes intensive study of marketing and strategy principles and provides the opportunity for study in specialist areas. In semester one, students will learn topics such as marketing strategy, cross-cultural buying behavior and business economics, whereas in semester two, modules on research methods and developing professional competence are covered. Subsequently, students will be able to choose one out of many optional modules and finally embark on the journey of dissertation.Key Modules: The core modules of this course include Cross-Cultural Buying Behaviour, Digital and Marketing Communications, International Business Strategy, Developing Professional Competence, Research and Consultancy Methods, and Dissertation. Optional modules include Global Supply Chain Management, Issues in Retail Marketing, and International Human Resource Management among others.Accreditations: The MSc International Marketing Management course is accredited by The Chartered Institute of Marketing (CIM) giving students the opportunity to gain professional qualifications through CIM Graduate Gateway.Future Careers: By undertaking this course, you can have a career pathway into roles like marketing executive, market research analyst, product manager, brand manager, sales manager, and advertising manager within different industries globally.For more information on this course, please visit the official course page.