MSc Digital Marketing Communications

The MSc Digital Marketing Communications course offered by Manchester Metropolitan University equips students with the essential skills for a career involving digital marketing communications. By combining theory and practice, the course helps learners understand the strategic importance of good communication in the corporate world, with an emphasis on digital marketing. Course Content: The course content includes areas such as digital marketing strategies, search and social media marketing, brand management, consumer behaviour, and digital and marketing communications. It combines traditional marketing strategies with the latest technological advancements.Key Modules: Key modules include Branding and Marketing Communications, Consumer Behaviour, Corporate Communications, and Media Relations, Marketing Strategy and Planning, Digital Marketing Communications Strategy, The Digital Consumer, Search and Social Media Marketing and Strategic Public Relations Planning.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and the Public Relations and Communications Association (PRCA).Future Careers: Graduates can progress to a variety of roles in marketing and communication areas, such as digital marketing, brand management, marketing strategy and planning, public relations, customer insight, SEO management, digital communication, social media management and marketing, data management and analysis, and content marketing.For more information on this course, please visit the official course page.