MSc Creative Advertising Strategy

The MSc Creative Advertising Strategy is a postgraduate course offered by Manchester Metropolitan University. This course is designed for individuals aspiring to enhance their creative skills and knowledge to thrive in the rapidly-evolving advertising sector. It is a one-year full-time course, providing hands-on experience, in-depth knowledge, cutting-edge insights and strategic thinking skills.Course Content: The MSc Creative Advertising Strategy course explores the critical, theoretical, strategic, and practical aspects of advertising. It covers crucial areas like creativity, strategy, brand management, advertising execution, consumer behavior, planning and digital marketing. The students will learn how to develop effective creative advertising strategies, discover the persuasive power of images and words, and understand the role and value of brands. Additionally, the course includes a dissertation where students will apply their learns on a significant project.Key Modules: The course comprises of six fundamental modules and a dissertation. The key modules include Ideas and Creative Thinking, Creative Strategy, Brand Management, Data, Insight, Strategy, Connected Digital Communications, and Account Planning. Furthermore, students will write a supervised dissertation on a topic of their interest related to creative advertising strategy.Accreditations: The MSc Creative Advertising Strategy course is officially recognized and accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide.Future Careers: Upon the completion of MSc Creative Advertising Strategy, students can pursue various career paths including being a Creative Director, Strategic Planner, Account Planner, Media Planner, Data Analyst, Brand Manager or Social Media Manager in advertising, marketing, digital and Creative Agencies, or any business sector.For more information on this course, please visit the official course page here.