BA (Hons) Marketing

The BA (Hons) Marketing course offered by Manchester Metropolitan University is a full-time, three-year undergraduate degree aimed at equipping students with the knowledge and skills required to excel in the field of marketing. The course encourages critical thinking, analytical abilities, and creative skills that are essential for a successful career in marketing.Course Content: The course offers a comprehensive study of the various aspects of marketing such as digital marketing, global markets, strategic marketing management, and ethical and social responsibility in marketing. The content focuses on contemporary marketing practices and trends, including the increasingly significant role of digital technologies and social media in marketing.Key Modules: Some of the key modules include Principles of Marketing, Fundamentals of Business Analytics, Entrepreneurship and Business Creation, Social Media and Digital Marketing, Global Marketing, International Business Strategy, and Applied Marketing Project.Accreditations: The BA (Hons) Marketing course is accredited by Chartered Institute of Marketing (CIM), the leading international body for marketing professionals.Future Careers: The course prepares students for a variety of career paths, including advertising executive, brand manager, marketing executive, market researcher, sales promotion account executive, and social media manager, to name a few. The university also offers guidance and support in career planning through its dedicated Employability Hub.For more information on this course, please visit the official course page.