BA (Hons) Business and Marketing

The BA in Business and Marketing at Manchester Metropolitan University (MMU) is a three-year full-time course ideally suited for those looking to build a successful career in the global business and marketing sphere. This programme combines in-depth study of business and marketing concepts, creative problem-solving techniques and the development of critical thinking skills.Course Content: The course provides a deep insight into several fundamental business concepts including human resource management, marketing strategy, digital marketing, international business and finance. The programme is delivered through a blend of lectures, practical workshops, real-world case studies and independent study. In the final year, students undertake a dissertation or an industry placement.Key Modules: Students will study a range of modules including Business and Management Concepts, Business Economics, Digital and Marketing Concepts, Marketing Planning and Strategy, and Research Methods. Accreditations: The BA in Business and Marketing is accredited by the Chartered Institute of Marketing (CIM). This programme provides exemptions for certain CIM qualifications and provides a route to professional recognition within the marketing industry.Future Careers: Graduates of this programme can expect to find employment in a variety of roles such as marketing executive, business analyst, operations manager, and more. These jobs can be found in sectors such as retail, finance, and consultancy, among others.For more information on this course, please visit the official course page here.