BA (Hons) Advertising and Brand Communications

The BA (Hons) Advertising and Brand Communications is a comprehensive undergraduate programme offered by the Manchester Metropolitan University. This course is designed to equip students with relevant knowledge and versatile communication skills needed to work across various sectors. The course offers a professional-oriented environment that mimics real-world work settings.Course Content: The programme focuses on the successful development and implementation of strategic advertising strategies. A large part of the course involves practical learning, projects, workshops, and guest lecturers from the professional world. The combination of theoretical learning and practical experience ensures students are well-versed in campaign planning, copywriting, graphic design, moving image, web and social media content production.Key Modules: The curriculum is composed of various module topics such as Advertising Principles and Practice, Advertising Technology, Art Direction, Consumer Behaviour, Applied Brand Communications, Strategic Planning for Marketing Communications and International Advertising.Future Careers: The graduates from this course have pursued successful careers as creative advertising consultants, digital marketing strategists, media buying executives, public relations officers, and social media managers, to name a few. The university also provides opportunities for internships and placements and encourages students to gain practical experiences during the course.For more information on this course, please visit the official course page.