BA (Hons) Marketing With Advertising Management

The Marketing, Advertising & Management BA course at Leeds Beckett University provides students with the opportunity to develop their skills in creative thinking, digital marketing, and strategy development for a successful career in marketing and advertising. The course offers a comprehensive view of the marketing, advertising, and management industry, allowing students to understand consumer behaviour, innovate in digital media, and apply management theories to advertising strategies.Course Content: This course provides insights into a wide variety of topics such as marketing management, creative advertising, digital marketing, brand management, and more. There are options to work on live projects to gain hands-on experience and insights from professionals in the industry. Key Modules: The course covers key areas such as Marketing Dynamics, Managing, Leading and Understanding Advertising, Mass Communications, and Decision Making. The final year allows for a choice of modules including Marketing Metrics and Analysis, Innovating Digital Media for Advertising and Marketing, and International Corporate Responsibility.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM). Students can obtain additional qualifications from these bodies during their study. Future Careers: Graduates from this course can become marketing officers, brand managers, account executives, media planners, and digital marketers. There’s also an opportunity for industrial placements to gain valuable work experience.For more information on this course, please visit the official course page.