BA (Hons) Marketing Management

The Marketing Management BA course at Leeds Beckett University provides students with the opportunity to develop their creativity, strategic thinking and individualism while gaining a comprehensive grounding in the key areas of marketing. As a student on this course, you will benefit from guest lectures, placements, live client briefs, and case study learning.Course Content: The course content will cover topics such as buyer behavior, strategic marketing, market research, marketing communications, digital marketing, and brand management. Throughout the three years, you will also develop your understanding of marketing ethics, globe marketing, and e-marketing strategy.Key Modules: Some of the key modules that the students will be studying are Understanding the Business Environment and Marketing, Buyer Behaviour and Customer Relationships, Market Research and Decision Making, Strategic Marketing and Decision Making, Digital Marketing, and Entrepreneurship and Enterprise.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), providing students with the chance to gain professional qualifications through CIM Graduate Gateway.Future Careers: Graduates of this program can pursue a career in diverse fields such as brand marketing, advertising, customer relations, market research, public relations, and sales and distribution. For more information on this course, please visit the official course page [here](https://www.leedsbeckett.ac.uk/courses/marketing-management-ba/).