BA (Hons) Marketing And Public Relations

The Marketing & Public Relations BA at Leeds Beckett University is designed to empower students with a strategic understanding of the role of marketing and public relations within contemporary society. This course will provide students with an understanding of how organisations can communicate their products, services and brands effectively to customers around the world.Course Content: The course lasts for 3 years and includes topics such as marketing and its environment, PR in theory and practice, retail and services marketing, buyer behaviour and relationship marketing, International marketing, PR strategies, and strategic brand management.Key Modules: Some of the important modules that are part of this course include PR Campaigning, Strategic and Luxury Brand Management, Digital and Social Media, and Research Methods for Marketers. Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and the Public Relations & Communications Association (PRCA).Future Careers: Upon successfully completing this course, students can explore diverse career paths in areas including campaign management, brand management, marketing management, PR consultancies, in-house PR departments, and more. For more information on this course, please visit the official course page.