BA (Hons.) Fashion Marketing

The Fashion Marketing BA (Hons) course at Leeds Beckett University is designed for students looking to carve a career in the diverse and exciting world of fashion. It blends business awareness, marketing skill and a keen eye for fashion to equip the student with the necessary tools to build a global fashion brand, or start their own venture. Course Content: The course delves into the secrets of creating a global fashion brand and harnessing the power of social media. It offers an overview of the international business environment, marketing strategies, consumer behavior, visual merchandising, and fashion photography. The course also incorporates an understanding of sustainability issues in the fashion industry.Key Modules: Some of the main modules you will engage with during this course are Fashion Industry and Market Awareness, The Fashion Consumer, Culture & Context, Principles of Marketing, International Business, Marketing Communications, Brand Analysis and Social Media Marketing.Accreditations: The course has been accredited by the Chartered Institute of Marketing (CIM). Future Careers: This program prepares students for a variety of career paths in the fashion industry. Graduates may find roles in retail management, public relations, brand management, visual merchandising, and more. Alternatively, they may choose to continue their studies at postgraduate level.For more information on this course, please visit the official course page.