BA (Hons.) Digital Marketing

The Digital Marketing BA course offered by Leeds Beckett University is designed for students who aim to enhance their knowledge and become qualified professionals in digital marketing management. The course provides a broad perspective of the digital marketing landscape, allowing students to understand the numerous interconnected disciplines in the field. Course Content: The course content covers digital new business models, online consumer behaviour, data-driven marketing, and integrated marketing communications. Students will learn about e-marketing planning, branding, SEO strategies, metrics, and mobile applications. They will also gain firsthand experience of creating their own digital marketing campaigns.Key Modules: Key modules include Digital Marketing Fundamentals, Marketing Principles, Marketing Research, Marketing Theory, Social Media Marketing, Internet Marketing in Real Life, and Global Business Environment. Accreditations: The BA Digital Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and allows students to gain exemptions from certain modules of the CIM qualifications. Future Careers: After successful completion of the course, students can pursue careers as digital marketing executives, digital marketing managers, SEO specialists, social media managers, content marketers, or go on to pursue further studies. For more information on this course, please visit the official course page.