MSc Consumer and Digital Marketing Analytics

The Consumer and Digital Marketing Analytics MSc offered by Bangor University is a unique course that combines the theories of consumer behavior with marketing analytics. The course provides an understanding of how digital and traditional marketing activities can be measured, how consumer behavior data can be utilized for effective marketing strategies, and how to make business decisions from marketing analytics.Course Content: This course comprises modules on consumer psychology, digital and social media marketing, strategic marketing, econometrics for business, research methodology and quantitative methods among others. It also includes an independent research dissertation that is intended to provide detailed knowledge on a particular topic chosen by the student.Key Modules: The key modules of this course include Consumer Psychology, Digital Marketing and Social Media, Strategic Marketing, Management Skills for Business and Quantitative Methods for Business. The course also includes a final dissertation that involves independent research on a specific topic.Future Careers: Graduates from this MSc programme are well positioned to pursue opportunities in marketing, market research, digital marketing, web analytics, social media management and consulting, both in the private and public sectors.For more information on this course, please visit the official course page here.