MSc Business and Marketing

The Business and Marketing MA program at Bangor University provides students with a comprehensive understanding of key marketing practices and the essential business knowledge required to excel in the global marketplace. This program offers a blend of theoretical and practical learning, allowing students to gain the skills needed to pursue a successful career in a business or marketing environment.Course Content: The course is carefully structured to cover key aspects of marketing and business such as marketing strategy, consumer behavior, relationship marketing, research methods, and more. It also offers a choice of marketing dissertation or a business project. Key Modules: Core modules include Marketing Strategy, Consumer Behaviour, Relationship Marketing, Research Methods, and the Professional Chartered Institute of Marketing (CIM) Qualifications. Accreditations: This course provides part of the Chartered Institute of Marketing (CIM) Graduate Gateway, it offers exemptions from taking the CIM Certificate in Professional Marketing and parts of the CIM Diploma in Professional Marketing.Future Careers: Graduates of this course have the potential to pursue a wide range of careers within marketing and wider business roles, including Market Research, Digital Marketing, Brand Management, Product and Brand Development, and Account Management. Other potential career paths include roles within the public sector, charities, or not-for-profit organisations.For more information on this course, please visit the official course page.