MBA International Marketing

The MBA in International Marketing at Bangor University is a comprehensive and advanced degree program designed to provide students with an in-depth understanding of global marketing tactics, strategies, and factors influencing international business environments. This business program is structured to help students develop the necessary skills required for managing marketing strategies in a global landscape. Course Content: The curriculum of this MBA program emphasises practical skills and theoretical understanding. The course includes a mix of traditional lectures, tutorials and seminars, and online materials to supplement classroom teaching. Furthermore, students will be engaged with case studies, business simulations, and company visits to gain real-world exposure.Key Modules: The MBA in International Marketing comprises key modules such as International Marketing, Marketing Research, Strategic Marketing, Customer Behaviour, Marketing Communications, Strategic Management, Financial Management, Research Methods, and Dissertation. Accreditations: The International Marketing MBA at Bangor University is accredited by the Chartered Institute of Marketing (CIM). On successful completion of the course, students qualify for full CIM membership and an additional qualification from the CIM, subject to membership and examination fees.Future Careers: Graduates from this MBA program can pursue a variety of career paths in various sectors including international marketing management, business development, product management, brand management, market research, advertising and promotions among many others.For more information on this course, please visit the official course page.