BSc Hons. Marketing

The Marketing BSc (Hons) course offered by Bangor University is a comprehensive program that covers a wide range of areas in marketing, from consumer psychology to strategy. It offers a unique blend of traditional and digital marketing modules that equip students with the skills needed in today's fast-paced marketing landscape. The course is designed to be both academically rigorous and practically relevant, ensuring students are ready for a successful career in marketing.Course Content: The course comprises several layers of study which include an understanding of Marketing Management, Buyer Behaviour, Brands and Branding, along with Marketing Research, etc. The course also delves into vital areas of E-Marketing, International Marketing, and other related case studies and dissertations. Key Modules: Some of the core modules include Professional Selling, Creative Consumers, E-Marketing, Marketing Strategy, and Marketing Research. Optional modules expand the students' understanding and skills in fields like Entrepreneurship, Social Media Participation, International Marketing Communications, etc. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body. This accreditation ensures students are receiving education of the highest standard and also allows them to gain exemptions from certain modules of the CIM qualifications.Future Careers: After the successful completion of this course, students will have the required skills and knowledge for various marketing positions. Possibilities include roles in marketing management, market research analysis, brand management, social media marketing, etc.For more information on this course, please visit the official course page.