MSc International Marketing with Consumer Psychology

The International Sports Management program offered by Heriot-Watt University is a unique and comprehensive postgraduate course. This program discusses the significance of applying a broad range of methodologies and best contemporary practice into professional sports management worldwide. Providing an in-depth perspective on sports marketing, policy, economics, and finance, this course enables students to improve their skills and broaden their knowledge in a world-class learning environment.Course Content: The program addresses the rapid changes in the sports industry by including modules that explore topics like International Marketing and Sponsorship, Organisational Behaviour and Human Resource Management in Sport, and research methods. It involves a global study trip, where students can apply their skills in practical sports management settings and witness the inner workings of the industry.Key Modules: The course includes modules like International Marketing and Sponsorship, Fan and Consumer Behaviour in Sport, Business Analytics, Policy and Strategic Management in Sport, and Organisational Behaviour and Human Resource Management in Sport.Accreditations: Heriot-Watt University is internationally recognized and asserts its commitment to provide top-quality education through relevant research-led and taught programs. Future Careers: Upon completion of the program, graduates are equipped for a range of positions in the sports industry. Potential roles could include Sports Marketing Manager, Policy Developer, Strategic Planner, Business Analyst, Sports Event Manager, among others.For more information on this course, please visit the official course page here.