MSc International Marketing

The MSc International Marketing Management with Consumer Psychology is a course offered by Heriot-Watt University which aims at providing competencies in both marketing and applied psychology for international business context. The course is structured in a manner to blend the key aspects of marketing such as branding and promotion with the study of consumer behavior and psychology, helping students gain a comprehensive understanding of both fields.Course Content: This one-year course integrates marketing strategy, consumer behavior and the way they interact in a global environment. Students are taught through a curriculum that includes theoretical knowledge and practical case studies, also offering opportunities for dissertation or pursuing a practical project. Key Modules: The course includes modules on Business Research Methods; International Marketing of Services; Branding and Communications; Marketing Decision Analysis; Advanced Consumer Behaviour; Digital Marketing and Analytics; Cross-cultural Buyer Behaviour; and Responsible Marketing.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM). This provides students with a distinct qualification, making them stand out in the professional field.Future Careers: The professionally accredited degree opens up various career opportunities globally. Graduates can work in roles such as Market Research Analyst, Marketing Manager, Brand Manager, Digital Marketing Manager, and many more within different sectors such as FMCG, technology, fashion, and healthcare. For more information on this course, please visit the official course page.