MSc International Business Management

The International Marketing Management course offered by Heriot-Watt University is a postgraduate degree designed to prepare students for a career in international marketing management and consultative professional sales. This course is suitable for those who aim to work on an international level, developing a deep understanding of global markets and advertising tactics, as well as exploring cultural, ethical and sustainable marketing issues. Course Content: The course encapsulates key areas such as marketing research, advertising and sales, making students capable of understanding consumer behaviour both domestically and globally, crafting marketing strategies and plans, and successfully managing brands. Key Modules: The core modules include Global Marketing, Consumer Behaviour, Marketing Communications, Consultative Selling, Retailing in the Digital Age, and International Marketing Research. In addition, students take dissertation seminars and workshops. Accreditations: The course is fully accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body. This accreditation enables students to gain a CIM qualification alongside their degree. Future Careers: Graduates will be ready to immerse themselves in management roles in sectors such as advertising, consulting, market research, brand and product management. Moreover, the skills learned in this course are transferrable, opening up diverse international career opportunities. For more information on this course, please visit the official course page.