MA (Hons) Marketing

The undergraduate Marketing course at Heriot-Watt University is a comprehensive program designed to equip students with the knowledge and skills required to thrive in modern marketing careers. The course offers in-depth coverage of key marketing aspects, with a focus on the up-to-date marketing management principles and techniques.Course Content: The course content covers principal areas of marketing such as customer behavior, advertising, sales promotion, digital marketing, public relations, and market research. Students get an opportunity to develop their understanding of marketing within the broader concepts of business and management. Key Modules: Some of the key modules that students will engage in include Business Management, Financial Accounting, Marketing Perspectives, Fundamentals of Marketing, Market Research, Consumer Behaviour, Marketing Communications, Digital Marketing, and Marketing Strategy.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM).Future Careers: Graduates from this course can look into various future career prospects including Market Research Analyst, Marketing Coordinator, Brand Manager, Sales Manager, Product Manager, Public Relations Specialist, or Marketing Management in a variety of industries.For more information on this course, please visit the official course page.