BSc (Hons) Psychology and Marketing

The undergraduate program in Psychology and Marketing at Heriot-Watt University is a blend of two complementary disciplines. This honours degree program aims to provide students with the understanding of consumer behaviour and what motivates people, a key skill in Marketing. The program also provides students with a solid foundation in Psychology to allow them to explore the complexities of human behaviour.Course Content: The curriculum of this course covers all the basic and advanced subjects in both Psychology and Marketing. This includes Consumer Behaviour, Marketing Intelligence and Strategy, Cognitive Psychology, Social Psychology, Biological Psychology, and Research Methods in Psychology and Marketing.Key Modules: Key modules in this course include Business Management, Marketing, Understanding the Consumer, Marketing Research, Consumer Psychology, Social Marketing, and Business Research Methods. Accreditations: Upon successful completion of this program, students obtain a Degree in Psychology and Marketing from Heriot-Watt University, a renowned institution recognized worldwide. Please note that this course does not offer accreditation by the British Psychological Society (BPS).Future Careers: This program prepares students for a wide range of careers in business, marketing, advertising, retail management, public relations, and market research. Students may also choose to further their studies by entering postgraduate programs in the field of psychology or marketing. For more information on this course, please visit the official course page here.