BA (Hons) Fashion Branding and Promotion

The Fashion Branding and Promotion BSc course offered by Heriot-Watt University invites students to learn, innovate and thrive in a highly competitive and dynamic fashion industry. The program educates students about various aspects of fashion branding, marketing, consumer behavior, advertising, public relations, and market demographics.Course Content: The course presents an intricate blend of creative disciplines along with business acumen. So, the lessons cover various areas such as fashion design, theory, and concept development while instilling skills in brand marketing, consumer research, product development, and promotion. The course is designed in a way that it fosters individual creativity, teamwork, and good business practice. Key Modules: The program comprises diverse modules that include Fashion Branding and Promotion, Fashion Design and Development, Consumer Behaviour and Advertising, plus a range of other important subject areas. Furthermore, students have to undertake a self-guided research project in their final year. Accreditations: The information regarding the accreditation for this course is not given on the website.Future Careers: This course empowers students for a broad range of career paths within the fashion industry. They might get rewarding job roles as a brand or retail manager, fashion promotion specialist, buying/merchandising manager, public relations/advertising director, or visual merchandiser. Additionally, other graduates may prefer to work independently and set up their own fashion label or consulting firm. For more information on this course, please visit the official course page.