BA (Hons) Fashion

The Fashion Branding and Promotion course, offered by Heriot-Watt University, is a comprehensive program designed for those who aim to delve into the business side of the fashion industry. This course offers innovative approaches to explore brand creation, creative marketing strategies, and digital promotion techniques. Lectures and training focus on honing the skills needed to fully grasp the essentials of management and marketing in the fashion industry.Course Content: The course includes five academic stages which cover the essentials of fashion marketing, brand management, digital promotion, market analysis, and integrated brand project. From the understanding of fashion trends to marketing strategies, this course provides a robust knowledge base. Key Modules: The course is structured into modules which include Fashion Marketing, Creativity and Communication, Fashion Branding, Fashion Digital Strategy, Market Analysis and Decision, and Integrated Brand Projects.Accreditations: Information regarding accreditations is not provided on the course page.Future Careers: This course can lead to a wide range of career options including roles in fashion brand management, PR and communications, digital marketing, creative direction, visual merchandising, and more. Graduates have also pursued roles within popular fashion brands or companies. For more information on this course, please visit the official course page.