MSc Marketing

The 'Marketing' course offered by Ulster University is a full-time, undergraduate degree program. This course provides an understanding of the conceptual framework, tools and processes of marketing as applied in a variety of business environments and sectors.Course Content: The course content spans across a variety of topics. The initial years focus on imparting fundamental understanding of marketing principles and concepts. The further years of the course delve into more focused aspects of marketing such as services marketing, consumer behaviour, international marketing, strategic marketing and digital marketing.Key Modules: Some key modules included in the program are 'Marketing Principles', 'Consumer Behaviour', 'Integrated Marketing Communications', 'Digital Strategy and Planning', 'Marketing Metrics', 'International Marketing', 'Services & Non-profit Marketing' and 'Strategic Marketing Decision Making'.Accreditations: The 'Marketing' course at Ulster University holds dual accreditation from the Chartered Institute of Marketing (CIM) and the Marketing Institute of Ireland (MII). This makes it the only course in Northern Ireland to have this dual recognition. Future Careers: The course is designed to equip students with a wide range of transferable skills which are highly valued by employers. Graduates can expect to pursue successful careers in areas such as advertising, PR, consumer research, direct marketing, product development, online marketing, and brand management, among others.For more information on this course, please visit the official course page.