MSc Digital Marketing Communication and Leadership

The Digital Marketing, Communication and Leadership (MSc) course offered by Ulster University provides an in-depth study which promotes critical understanding and the ability to manage and communicate in the developing interconnected field of digital, social and personal media. This course is for those who desire a career leading the digital marketing communication strategies of international organisations.Course Content: The content of the course combines digital marketing communication, leadership, strategic marketing, consumer behaviour, corporate reputation, crisis management and public relations. In addition to this, students have to undertake an independent research project in a related field of their choice.Key Modules: The key modules of the course include Marketing and Consumer Behaviour, Digital Marketing Communication, Digital Leadership and Corporate Communication, Public Relations, Crisis and Reputation Management, and Applied Research Methods and Data Analytics.Accreditations: The Digital Marketing, Communication and Leadership (MSc) course is accredited by The Chartered Institute of Marketing (CIM), which is the leading international professional marketing body. Future Careers: Upon completion of this course, the students may start their international careers in various roles such as digital marketing manager, digital project manager, SEO specialist, content manager, social media manager, ecommerce manager, and digital marketing analyst.For more information on this course, please visit the official course page.