BSc(Hons) Marketing

The BSc Hons Marketing course at the Ulster University is a full-time, on-campus program, designed to provide learners with a comprehensive understanding of marketing theories and practices. The course encapsulates a wide range of marketing disciplines, helping students in developing both strategic and critical thinking skills, essential for succeeding in the fast-paced and dynamic world of marketing.Course Content: The course combines classroom-based lectures and tutorials, independent study, group project work, and online learning. This program encapsulates marketing subjects such as Business Strategy, Market Research, Consumer Behaviour, Digital Marketing, International Marketing, and Project Management, among others. Key Modules: The program consists of compulsory modules including Marketing, Management and Strategy in Year 1; Market Research, Consumer Behaviour, and Digital and Social Media Marketing in Year 2 and Marketing Strategy, International Marketing, Advertising and Promotion, and Services and Retail Marketing in Year 3.Accreditations: Upon successful completion of this course, students will receive a degree that is accredited by the Chartered Institute of Marketing (CIM), giving them the opportunity for exemption from some CIM Professional Qualification modules.Future Careers: Graduates of this course can go on to work in a wide range of marketing roles in business and industry, including positions such as Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketer, and Advertising Executive, among others.For more information on this course, please visit the official course page.