BSc(Hons) Communication, Advertising and Marketing

The Communication, Advertising, and Marketing course offered at Ulster University, provides a comprehensive understanding of the principles, practices, and managerial procedures of advertising and marketing. This course helps students to gain practical skills in multimedia, facilitated by leading-edge technology and specialist teaching at the University.Course Content: The content covers the latest trends and tactics in advertising and marketing, such as digital marketing, PR, advertising, events, sales, and consumer behaviour. Students will have the opportunity to develop a professional marketing plan and pitch it to industry professionals.Key Modules: The key modules of the program include Consumer Behaviour, Public Relations, Integrated Marketing Communications, Advertising and Marketing Management, Advertising and Marketing Communications, and Social and Ethical Studies in Advertising and Marketing.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), a leading professional body globally recognised for marketing and business development.Future Careers: Graduation from this course allows students to pursue a wide range of careers in advertising and marketing communications. Some of the fields include Advertising, Public Relations, Market Research, Direct Marketing, Digital Marketing, Customer Relationship Marketing, Sales Promotion and Events Management, and Non-Profit Marketing.For more information on this course, please visit the official course page.