BSc(Hons) Accounting and Marketing

The Accounting and Marketing course at Ulster University provides students with an in-depth understanding of both the theory and application of accounting and marketing in various business settings. This unique combination equips students with the flexibility and adaptability to face and solve ever-changing business situations, making them highly employable in a wide range of roles.Course Content: This course marries the study of accounting with marketing, enabling students to ascertain a strong appreciation of modern business principles. Students will gain insights into the planning and control context where decisions are made. They will also be exposed to digital and strategic marketing, exploring the delivery of superior value in the customer-centric marketplace.Key Modules: The modules span over 8 semesters with subject areas including Financial Accounting, Management Accounting, Marketing Essentials, Economic Policy, Microeconomics, Digital & Services Marketing, Integrated Marketing Communications, etc. Accreditations: The BSc Hons Accounting and Marketing course is recognized by the following professional bodies: Chartered Institute of Marketing (CIM), the Institute of Chartered Accountants in England and Wales (ICAEW), Chartered Accountants Ireland (CAI), and the Association of Chartered Certified Accountants (ACCA).Future Careers: This course opens up a range of career opportunities in various sectors. Graduates have found employment in fields such as accounting, advertising, brand management, marketing, public relations, retailing, sales, and more.For more information on this course, please visit the official course page.