MSc Marketing Management

The Marketing Management MSc degree at De Montfort University is a comprehensive postgraduate course that builds and develops business and marketing skills required in modern businesses. It presents a clear career pathway for students interested in the vibrant, fast-paced field of marketing. Course Content: This program covers the following areas of study; Marketing Planning, Digital and Marketing Communications, and Research Design and Methods. The course also allows the opportunity for students to apply the related theories into professional practice.Key Modules: The course is structured into modules including Marketing Planning; Research Methods; Integrated Marketing Communications; Brand and Reputation Management; Customer Insight and Engagement; and Professionalism, Practice and Career Development.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), ensuring the curriculum meets professional standards.Future Careers: Graduates can expect to secure roles in a variety of fields, such as Advertising, Branding, Communications, Creative and Digital roles, Direct Marketing, Event Management, Public Relations, Market Research, Sales and Distribution, and Social Media.For more information on this course, please visit the official course page.