MSc Advertising and Public Relations Management

The Advertising and Public Relations Management MSC offered by De Montfort University is designed to provide students with the skills, knowledge, and competencies needed to successfully function and excel in the dynamic, diverse, and creative field of Marketing Communications. This course is designed to span across one to two years, depending on what best meets the student's needs.Course Content: This postgraduate course encourages students to develop an understanding of the role and function of advertising and public relations between customers, companies, the government, and society. In addition to this, the course also covers other topics such as the impact of digital technologies, ethics, and international advertising & PR, consumer behavior, etc.Key Modules: Key modules include Consumer Insight and Behaviour, Media Planning, Media Relations, The Branding Business, and Applied PR. Each module contributes to providing a well-rounded understanding of PR, consumer behavior, and media.Accreditations: The Advertising & Public Relations Management MSc is accredited by the Institute of Data and Marketing (IDM) providing professional qualifications and training in direct, data and digital marketing.Future Careers: This course ensures students have the necessary competencies to excel in the exciting career opportunities that are available within advertising, marketing, public relations, digital marketing, events, and other communication-driven roles.For more information on this course, please visit the official course page.