BA (Hons) Marketing

The Marketing BA (Hons) offered by De Montfort University (DMU) equips students with the necessary skills for a successful career in marketing. Students gain a solid understanding of the key concepts and principles of marketing, and learn about its strategic role in business and society. The course emphasizes practical skills and knowledge, using real-world case studies, guest lectures, and agency visits to provide students with firsthand experience in the field.Course Content: The course covers a broad range of topics including digital marketing, consumer behavior, advertising and PR, research methods, marketing planning, and global and intercultural marketing.Key Modules: Some of the main modules in this course are Principles of Marketing, Buying and Merchandising, Marketing Research, Market Planning and Decision Making, Customer Relationship Marketing, and International Communications and Brands.Accreditations: The Marketing BA (Hons) course is accredited by the Chartered Institute of Marketing (CIM) and successful completion of the course earns students exemption from some CIM professional qualifications. This puts our students on the fast track towards earning their Chartered Marketer status - the recognised benchmark of professional competence in marketing.Future Careers: This course opens up a broad range of career possibilities for its graduates. Some of the roles that graduates could enter include marketing manager, advertising executive, PR manager, brand manager, and marketing researcher, both in agencies and in-house teams. With an emphasis on international and digital marketing, the course also equips graduates well for careers in online and global businesses.For more information on this course, please visit the official course page.