BA (Hons) Fashion Buying with Marketing

The Fashion Buying with Marketing BA (Hons) at De Montfort University is a full-time, three-year course designed for those interested in becoming a fashion buyer, merchandiser, or involved in fashion marketing. The course aims to provide students with understanding the complexities of the global fashion industry, working collaboratively with fashion designers and taking consideration of sustainability issues.Course Content: The course consists of diverse modules that feature the principles of buying, marketing, and merchandising, along with elements such as trends, product development, sourcing, and negotiation. It also incorporates hands-on experience, including a placement year, and includes studying overseas at one of the university's partner institutions.Key Modules: Core modules under this program include Fashion Buying Principles, Introduction to Fashion Marketing, Professional and Academic Development, Sustainability in the Fashion Supply Chain, Fashion Merchandising, Work Placement Preparation, and Negotiation Strategy.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and successful graduates receive a degree and a Level 4 Certificate in Professional Marketing.Future Careers: This course prepares students for careers in fashion buying, merchandising, and marketing. They could work in roles such as a Garment Technologist, Production Manager, Marketing Executive, or visual merchandiser with retailers, designers, sourcing companies, and product development consultancies. For more information on this course, please visit the official course page.