BA (Hons) Business and Marketing

The Business and Marketing BA (Hons) degree offered by De Montfort University (DMU) is tailored to equip students with a broad understanding of the complexities involved in the business and marketing industries. The course emphasizes independent thought and critical analysis via a personalized program of learning and research.Course Content: The course is designed to combine the study of a broad range of business disciplines, with a focus on the role of marketing in business strategy, communications, and consumer attitudes. According to the course structure, it runs for a total of three years. In year 1, modules focus on business fundamentals. Year 2 helps to develop specialist marketing knowledge and year 3 provides a strategic view of business and the opportunity to undertake a significant project.Key Modules: Modules include Principles of Marketing, People at Work, Quantitative Methods for Business, Introduction to Business Information Systems, Marketing and Consumer Culture, International Marketing, Strategic Management and Global Business Strategy.Accreditations: The Business and Marketing BA (Hons) degree at DMU is accredited by The Chartered Institute of Marketing (CIM), and students receive exemptions from the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing.Future Careers: After completion of this course, graduates have a wide portfolio of career options in sectors such as marketing, advertising, sales, public relations, and business consultancy. Popular roles among graduates include marketing coordinator, advertising executive, and sales manager.For more information on this course, please visit the official course page.