BA (Hons) Advertising and Marketing Communications

The Advertising and Marketing Communications BA (Hons) course at De Montfort University is designed to equip you with creative, practical, and professional skills needed in the advertising and marketing fields. This course offers an exciting mix of lectures, workshops, and project work, allowing you to develop a portfolio of work you can demonstrate to potential employers.Course Content: The course incorporates various aspects of advertising and marketing, fostering necessary skills in strategy, negotiation, and campaign planning and management. You'll study topics such as brand and corporate communications, marketing principles and practices, and the advertising industry from local to global aspects. Key Modules: Some of the essential modules you will study include "Advertising & Society," "Fundamentals of Advertising and Marketing," "Marketing Insight and Research," and "Strategic and Creative Brand Communications." In your final year, you'll also have the choice to undertake a Dissertation or a Business Research Project.Accreditations: The course is accredited by the Chartered Institute of Marketing, enhancing your professional credentials and future employability in marketing and related careers. Future Careers: The comprehensive learning provided by this course makes you excellent for marketing and advertising roles in various industries. Graduates have gone on to successful careers in advertising and creative agencies, consulting firms and in-house marketing teams. A significant number have progressed to senior roles within their first year of employment. The course also includes an optional placement year, enhancing employability on graduation.For more information on this course, please visit the official course page here