MSc Sports Business Management

Keele University offers a course in Sports Business Management aimed at equipping students with prodigious knowledge and skills needed to manage sporting clubs and institutions. The course imparts an understanding of sports, marketing, finance, and management, whilst providing opportunity to gain practical entrepreneurial skills. Course Content: The course provides learning in critical thinking and decision-making abilities along with specialized knowledge in sports marketing, finance, and project management. It also integrates insightful knowledge into sports law, policy, and governance. The curriculum includes a dissertation that is to be undertaken over the summer.Key Modules: Core modules studied in this course encompass the Sports Marketing and Sponsorship, Financial Analysis and Decision Making, Strategic Management in Sports and Entrepreneurship and Innovation, among others. Students will also be able to select an optional module from a diverse selection that includes Digital Marketing, International Sports Law, and Sports Policy, Governance and Ethics.Accreditations: This course is accredited by the Chartered Management Institute (CMI), which signifies the high standard of learning provided. Upon completion students can gain a Diploma in Management and Leadership along with their Master’s degree. Future Careers: After completing the course, students will be prepared for a variety of positions in Sports Management such as Sports Development Officer, Sports Marketing Executive, Club Secretary, Football or Cricket Scout etc. It will also prepare students to work in both public and private sectors.For more information on this course, please visit the official course page [here](https://www.keele.ac.uk/study/postgraduatestudy/postgraduatecourses/sportsbusinessmanagement/).