MSc Digital Marketing

The Digital Marketing course offered by Keele University is a postgraduate program designed to equip students with the necessary skills and knowledge to excel in the rapidly transforming digital marketplace. This course provides a comprehensive overview of crucial aspects of digital marketing, including social media marketing, search engine optimization (SEO), pay-per-click (PPC), content, mobile, email marketing, and more. Course Content: Throughout the course, students will get an opportunity to engage with a range of subjects and modules that are tailored to provide insights into the changing nature of digital marketing landscape. Learners will study the key areas of digital marketing and have the opportunity to develop their strategic skills by using hands-on, real-world digital marketing briefs. Additionally, the course also puts emphasis on understanding customer behaviors and expectations, as well as the legal aspects of marketing.Key Modules: Some of the key modules included in this program are Principles of Digital and Social Media Marketing, Search Engine Optimization and Analytics, Strategic Brand Management, Research Methods, Strategic Marketing, and a Marketing Dissertation.Accreditations: This course has been designed in close consultation with senior digital marketers and the Chartered Institute of Marketing (CIM) to provide students with the skills and knowledge needed to manage complex digital marketing campaigns.Future Careers: This MA in Digital Marketing opens the door to various career opportunities in sectors including SEO specialist, digital marketing manager, marketing consultant, social media manager, content marketing manager, and many more. The acquired skills throughout the course could also be utilized for roles in consulting, marketing agencies, or to enhance the digital marketing capabilities of your current job.For more information on this course, please visit the official course page [here](https://www.keele.ac.uk/study/postgraduatestudy/postgraduatecourses/digitalmarketing/).