MSc Business Analytics

Keele University offers a master's programme in Business Analytics. This programme is designed to equip students with the skills and knowledge required to manage and change business processes through an understanding of analytics, data management, business intelligence, and data-driven strategy development and marketing. The course provides an environment that exposes students to the latest developments in the field and an opportunity to network with like-minded individuals in a vibrant learning environment.Course Content: The programme covers a wide range of subjects such as strategic marketing, data management, business intelligence, finance for managers, strategic operations and quality management, analytics for business, business model generation, and dissertation.Key Modules: Key modules include Analytics for Business, Business Intelligence and Data Management, Business Model Generation, and Research Methods and Dissertation.Future Careers: Graduates from the Business Analytics programme can aspire to roles such as business analysts, data analysts, information managers, predictive modellers, data scientists, and business intelligence officers. The skills acquired during the course can also be applied in consultancy roles.For more information on this course, please visit the official course page.