MA Global Media and Management

The Global Media and Management MSc course at Keele University offers an interdisciplinary approach to understanding the interplay between media and management in the contemporary global context. This course is tailored for individuals interested in managerial positions in the media industry, with a special interest in global perspectives. Course Content: The program content is designed to explore the links between media production, distribution, and consumption and their implications in the modern managerial practices. Students are expected to gain profound understanding of the changes in the media industry brought about by digitalization, globalization, and the rise of new forms of consumer power.Key Modules: Some of the major modules covered in the course include Global Media 1: Industries and Contexts, Global Media 2: Markets, Strategies, and Consumers, Marketing Management, Strategic Management, Production Lab, and Business Ethics. Future Careers: Graduates of this program are expected to secure positions in the global media and communications industries as managers, producers, or entrepreneurs. Opportunities may also exist in policy-making and regulatory institutions, non-profit organizations dealing with media and communication, and in academia as researchers or teachers.For more information on this course, please visit the official course page.